Privacy Policy

Effective Date: 9th May 2025

Privacy Snapshot

This Privacy Policy explains how Future Origin Labs Ltd, trading as Onform (“Onform”, “we”, “our”, or “us”) collects, uses, shares, and protects your personal data — and what rights you have under UK data protection law.

We only collect the data we need to:

  • Deliver and manage our trial and services

  • Communicate with you
    Improve our products
    Send relevant marketing (you can opt out anytime)

1. Who We Are

Future Origin Labs Ltd is a company operating in the United Kingdom. We trade under the brand name Onform. This policy applies to your use of our website, participation in our trials, and any interaction with our services.

Contact: privacy@getonform.co

2. What Personal Data We Collect

a. Information you give us

  • Name

  • Email address

  • Delivery address

  • Survey or feedback responses

  • Voluntary health-related info (e.g., supplement experience)

b. Automatically collected data

  • IP address

  • Device/browser type

  • Pages viewed and time on site

  • Interaction with emails (opens, clicks)

  • Location (broad/geographic only)

c. Data from partners

  • Ad platforms (e.g. Meta, Google)

  • Email tools (e.g. Klaviyo)

  • Analytics tools (e.g. Google Analytics, Shopify, Typeform)

3. How We Use Personal Data

We use your data to:

  • Deliver the Onform trial to selected participants

  • Process and understand feedback

  • Improve our product, service, and website

  • Communicate with you about the trial and future offers

  • Send marketing messages you may find relevant (you can opt out)

We do not sell your data.

4. Legal Grounds for Processing

We process your data under the following lawful bases:

  • Consent – where you’ve actively agreed (e.g. surveys or email sign-up)

  • Legitimate interest – to run and improve the business, communicate with participants, and conduct marketing

  • Contractual necessity – to fulfil our obligations under the trial

  • Legal obligation – if required for compliance purposes

5. Marketing and Communications

You may receive marketing emails from us if you’ve given us your email during sign-up or when joining the trial. We’ll only contact you about products or services we think are relevant, and you can unsubscribe at any time using the link in our emails or by contacting privacy@getonform.co.

6. Cookies and Analytics

We use cookies and tracking tools to:

  • Understand website performance

  • Improve user experience

  • Serve more relevant ads

You can control cookies through your browser or our cookie banner.

7. Sharing Your Data

We may share your data with:

  • Email platforms (Klaviyo)

  • Website & analytics providers (Shopify, Google Analytics, Meta)

  • Survey and feedback tools (Typeform)

  • Professional advisors (e.g. legal, tax, data protection

All service providers are required to comply with UK data protection law.

8. International Transfers 

Some of our partners are based outside the UK (e.g. USA).
When data is transferred internationally, we ensure safeguards are in place — including Standard Contractual Clauses approved by the ICO.

9. How Long We Keep Your Data

We retain your data only as long as necessary to:

  • Administer the trial

  • Comply with legal obligations

  • Analyse and improve our product

You can request deletion of your data at any time by emailing privacy@getonform.co.

10. Your Rights (UK GDPR)

You have the right to:

  • Access your data

  • Correct inaccurate data

  • Request deletion

  • Object to certain processing

  • Withdraw consent (where applicable)

  • Lodge a complaint with the ICO (www.ico.org.uk)

To exercise these rights, contact privacy@getonform.co

11. Children’s Data

The Onform trial and our services are not intended for anyone under 18.
We do not knowingly collect or store data from minors.

12. Security Measures

We use appropriate technical and organisational safeguards to protect your data.
However, no system is 100% secure. We cannot guarantee absolute security of data transmitted online.

13. Business Transfers

If our company is sold, merged, or transferred, your data may be part of that transaction — subject to the same protections outlined in this policy.

14. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by email or by posting a notice on our website.

15. How to Contact Us

Email: privacy@getonform.co
Website: https://getonform.co
Address: 124 City Road, London, EC1V 2NX